OUR STORY
AuREUM BEAUTY’s journey began over a decade ago when I struggled with scalp conditions, and the overall health of my hair. Determined to strengthen and restore my hair, I also sought to repair my scalp. My research led me to a sobering realization: many products are filled with harmful ingredients that are not only detrimental for the body but also produced in environmentally damaging ways.
Raised by a mother who valued holistic, natural remedies, I turned to organic, cruelty-free ingredients, creating formulas that honor nature’s healing properties. After years of research and testing, I’m proud to offer products that reflect my family’s commitment to purity and quality.
At AuREUM BEAUTY, transparency is key. We share exactly what goes into our handcrafted products, empowering you to make informed choices about what you put on your body.
While the road hasn’t been easy, with personal struggles and loss, I’ve found strength through the unwavering support of my family and friends. My Uncle, a constant source of inspiration, and my grandmother, whose memory inspired the name AuREUM (Latin for "Golden"), motivate me every day.
Restoration is a core value at AuREUM BEAUTY—each product is crafted to rejuvenate and restore, much like the Japanese art of Kintsugi, where imperfections are celebrated. This parallels the message in 2 Corinthians 5:17: "If anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come." Just as broken pottery is transformed into something more beautiful through Kintsugi, our own imperfections, when restored, can make us stronger, more beautiful, and whole.
To honor my grandmother and Uncle, 10% of proceeds from AuREUM BEAUTY benefit KNOWN Ministries, a non-profit empowering and restoring women. By supporting our products, you’re not only investing in your health, but also helping transform lives.
Thank you for your support!
In health,
Amy Acero
